Twitter me this...Or is it Tweet?

Meet the modern nonprofit's new best friend, Social Media. This is a nonprofits dream market - thousands, even millions, of people connected and interacting every day. How does an organization effectively use social media resources? Dialing in and building up a "friend" and "follower" base alone isn't enough to tap the infinite amount of new supporters that could be out there. Sarah DiJulio and Marc Ruben co-authored a chapter in People to People Fundraising: Social Networking and Web 2.0 for Charities, where they provide a guide for planning your entry into social networking. We will highlight a few of their tips below.

1) Pick the right social network - Larger isn't always better. Choose a small but well connected site. It may serve you better in the long run.

2) Extend your reach - Don't just set up a profile and let it go. Create groups, post events, become an official sponser of an activity or community. Take advantage of all the site has to offer.

3) Post your edgiest, most viral content - Use creative profile names, flash animation and videos. Your contents needs to be passed around, which will only happen if it has the "cool" factor.

4) Think of social networking as an investment in your future. The young people who thrive off social media are your donors of tomorrow.

To see the rest and read more, check out the book listed above. It is available at Amazon.com. Good luck and happy tweeting!